PRODUCT MARKETING VIDEO SCRIPT TEMPLATE
Impractical | https://impractical.ai/articles/product-marketing-video-script-template

Product:
Audience:
Where they'll see this video:
What they already know:
One task they want to finish:
One message they should remember:
Product action that proves it:
Approved screenshots or recordings:
Claims we can support:
Things we must not imply:
One next step:
Required format and duration:
Who checks product accuracy:

SCENE PLAN
For each scene, fill in: timing, on-screen copy, product action, asset, and evidence.

1. Situation:
2. Action:
3. Result:
4. Next step:

REVIEW
Are all claims supported? Are product labels accurate? Is the text readable at the intended size? Is the next step available to this audience?