Your autonomousmotion designer
It turns what you shipped into a launch video, before you asked.
Where it lives
→→
It watches every push, cuts the launch video, and drops it in Slack — then takes your notes and sends back a new cut, right in the thread.
Commits on main
Meet Acme.
shipping, handled.
4 directors · 124 bpm grid
Channels
Apps
Impracticalapp2:14 PM
New push to main — cut you a launch video 🎬
Meet Acme.
shipping, handled.
Ben2:15 PM
clean 🔥 can the logo hold a beat longer?
Impracticalapp2:15 PM
on it — here's v2, logo holds ↓
Meet Acme.
shipping, handled.
01 · How it works
Trained on thousands of hoursof real motion design.
Impractical has learned pacing, easing, and where to cut from real launch films, title sequences, and kinetic type.
New drop
What did you ship?
4 directors on it
beat sheet · 124 bpm
frame 412/696 · inspecting the footage
retake 2 · “headline clips the card, ease the landing”
keep one · chat the rest: “slow the zoom, hold longer”
The brief
One question.
A recording, one line on why it matters, a vibe. That's it.
New drop
What did you ship?
4 directors on it
beat sheet · 124 bpm
frame 412/696 · inspecting the footage
retake 2 · “headline clips the card, ease the landing”
keep one · chat the rest: “slow the zoom, hold longer”
The beat sheet
Beats before pixels.
The film is written on a BPM grid first, so every cut and landing hits the beat.
New drop
What did you ship?
4 directors on it
beat sheet · 124 bpm
frame 412/696 · inspecting the footage
retake 2 · “headline clips the card, ease the landing”
keep one · chat the rest: “slow the zoom, hold longer”
The render
It watches its own footage.
Real frames render, get inspected, and get retaken until the cut matches the brief.
New drop
What did you ship?
4 directors on it
beat sheet · 124 bpm
frame 412/696 · inspecting the footage
retake 2 · “headline clips the card, ease the landing”
keep one · chat the rest: “slow the zoom, hold longer”
The cut
Four cuts. Keep one.
Four complete films come back. Keep the best, refine it in chat.
New drop
What did you ship?
4 directors on it
beat sheet · 124 bpm
frame 412/696 · inspecting the footage
retake 2 · “headline clips the card, ease the landing”
keep one · chat the rest: “slow the zoom, hold longer”
02 · The script is the video
Every cut is a script.Chat, and it re-cuts itself.
drops/0148/cut-3/direction.ts
live
01// beat 1 — the hook02text.reveal('[hook]', 'rise', {+text.reveal('[hook]', 'scramble', {03 ease: 'promo-out', stagger: 0.02,04})05camera.drift(1.05)0607// beat 2 — proof08ui.grow('[inbox]', { from: 'bar' })09stat.count('[triaged]', { to: 128 })1011// beat 3 — the sting12accent('#5865F2')+accent('#ED1D24')13logo.pop({ ease: 'back.out(2)' })
scrub with your scroll
Ship louder.
kite
support, sorted.
0:00.0/0:12.6
FIG 2.1 · one note in chat, two edits in the script, a new film
03 · Four cuts, every brief
Every brief comes back four ways. Keep your favorite.
Impractical cuts the same story four different ways — hard cuts, a slow glide, a split screen, or kinetic type. You watch four finished videos and pick the one that lands, instead of starting from a blank timeline.
Support, sorted.
before coffee.
Inbox
0 triaged overnight
before
47 unread.
after
Inbox zero.
- triaged.
- drafted.
- answered.
FIG 3.1 · dir. The Punch · hard cuts landing on the downbeat
04 · The templates
Start anywhere. Edit everything.
Seven templates. Every one generates readable direction you can hand-edit.
Make it move
your launch, directed
Title card
headline, subline, one named effect, no code needed
Logo sting
any mark, with draw-on reveal, glint sweep, and exit
0 tickets
Launch promo
counting pill, dive-through transition, streak list
Zoom match cut
extreme close-up, hold a beat, decisive zoom out
Type & send
type into the UI and send it, the Slack demo recipe
Ship louder.
Text reveal
character rise, then pull back to the full UI
// beat 1: your move
Blank
a commented skeleton — write the direction yourself
Questions
Asked and answered.
What is Impractical?
Impractical is an AI motion designer that turns one prompt into a finished, motion-graphics launch video. Four AI directors each cut a complete film from your brief, and you keep the best one — kinetic typography, camera moves, and beat-matched pacing included.
What do I give it?
One sentence on what you shipped, plus optionally a screen recording of your product. Or connect your GitHub repository and Impractical watches for pushes and cuts a video for what shipped, delivered to Slack.
How long does a video take?
About twenty minutes from prompt to finished cuts. Every video is written on a beat grid, rendered in real frames, and self-reviewed before you ever see it.
How do revisions work?
You give notes in plain language — "hold the logo a beat longer", "make it red" — right in the chat or Slack thread. Impractical applies the note to the script and sends back a new cut.
What does it actually know about motion design?
Impractical is trained on thousands of hours of real motion design and carries a named vocabulary: dozens of text and logo treatments, directional transitions, a family of house easing curves, and pacing rules like cutting on the beat and never letting a frame sit still. Every film passes a design critic before it ships.
Do I need After Effects or editing skills?
No. There is no timeline to operate and no software to learn. You describe the video you want; Impractical writes, directs, renders, and revises it.
Book a demo
Yourmotion designer.
A 20-minute walkthrough on your own product. Bring a recording of what you shipped, and you'll leave with a real cut.