MCP ready
Claude Code
Give Claude access to your projects, scenes, notes, motion tools, and exports.
Make videos
that move
Impractical is the canvas that lets the agents that know your productmake incredible motion videos.
AUTONOMOUS MOTIONShip the product.
We launch the story.Release detected · creative direction ready02 / PRODUCTA studio assembles
around what shipped.motion.impractical.aiThe launch video,
ready to share.12.0s · 4 beats · ready to refine03 / PROOFOne request.
A finished video.04beats composed12slaunch master1prompt to startMade with Impractical.launch-cut.mp4 · 1920×1080 · 12.0s
We launch the story.Release detected · creative direction ready02 / PRODUCTA studio assembles
around what shipped.motion.impractical.aiThe launch video,
ready to share.12.0s · 4 beats · ready to refine03 / PROOFOne request.
A finished video.04beats composed12slaunch master1prompt to startMade with Impractical.launch-cut.mp4 · 1920×1080 · 12.0s
0:00.0 / 0:12.0 · Empty
The Impractical agent connects to a launch project, reads the product and brand, composes the scenes, tightens the opening, and exports a 12-second 1080p launch video in Studio.
Your agent, connected.
One setup gives the coding agents that already know your product a direct path into Impractical.
MCP ready
Codex
Let Codex move from product context to a finished motion draft without switching tools.
MCP ready
Cursor
Connect Cursor directly to the canvas where your team reviews and shapes the work.
MCP ready
OpenCode
Bring the same MCP workflow to OpenCode, from first prompt through final render.
Made with Impractical
From message to finished video.
Connect your agent once. Design, edit, and export without leaving the flow.
Step 1 of 4: Connect your agent
Connect your agent
../Github/impractical-app
Start anywhere. Edit everything.
Seven templates. Every one generates readable direction you can hand-edit.
Make it move
your launch, directed
Title card
headline, subline, one named effect, no code needed
k
Logo sting
any mark, with draw-on reveal, glint sweep, and exit
0 tickets
Launch promo
counting pill, dive-through transition, streak list
Ship it
Zoom match cut
extreme close-up, hold a beat, decisive zoom out
ship it friday?
absolutely, cutting the video now
Type & send
type into the UI and send it, the Slack demo recipe
Ship louder.
Text reveal
character rise, then pull back to the full UI
// beat 1: your move
Blank
a commented skeleton — write the direction yourself
Asked and answered.
What is Impractical?
Impractical is an AI motion designer that turns one prompt into a finished, motion-graphics launch video. Four AI directors each cut a complete film from your brief, and you keep the best one — kinetic typography, camera moves, and beat-matched pacing included.
What do I give it?
One sentence on what you shipped, plus optionally a screen recording of your product. Or connect your GitHub repository and Impractical watches for pushes and cuts a video for what shipped, delivered to Slack.
How long does a video take?
About twenty minutes from prompt to finished cuts. Every video is written on a beat grid, rendered in real frames, and self-reviewed before you ever see it.
How do revisions work?
You give notes in plain language — "hold the logo a beat longer", "make it red" — right in the chat or Slack thread. Impractical applies the note to the script and sends back a new cut.
What does it actually know about motion design?
Impractical is trained on thousands of hours of real motion design and carries a named vocabulary: dozens of text and logo treatments, directional transitions, a family of house easing curves, and pacing rules like cutting on the beat and never letting a frame sit still. Every film passes a design critic before it ships.
Do I need After Effects or editing skills?
No. There is no timeline to operate and no software to learn. You describe the video you want; Impractical writes, directs, renders, and revises it.
Yourmotion designer.
A 20-minute walkthrough on your own product. Bring a recording of what you shipped, and you'll leave with a real cut.
Tailored to your productAll four directors, liveNo setup, no commitment