Privacy Policy

Information we collect

Information you give us: your name, work email, company, and anything you include when you book a demo or contact us.

Content you provide: recordings, prompts, brand assets, and other materials you upload so the platform can generate a video for you.

Usage data: basic analytics such as pages visited, device and browser type, and referring links, collected to understand and improve the product.

How we use information

To provide and operate the service, including generating, rendering, and delivering your videos.

To respond to demo requests and support inquiries, and to send service-related messages.

To improve the product, secure our systems, and comply with legal obligations.

How we share information

We share information with service providers who help us run the platform (for example, hosting, rendering, analytics, and email), under contracts that require them to protect it.

We may disclose information if required by law, to protect our rights, or as part of a merger or acquisition. We do not sell your personal information.

Your content

You own the materials you upload and the videos we generate for you. We process them only to provide the service and do not use your private content to train models without your permission.

Data retention

We keep information for as long as needed to provide the service and for legitimate business or legal purposes, then delete or anonymize it. You can ask us to delete your account data at any time.

Your rights

Depending on where you live, you may have the right to access, correct, export, or delete your personal information, and to object to certain processing. To exercise these rights, email team@impractical.ai.

Security

We use technical and organizational measures to protect your information. No system is perfectly secure, but we work to safeguard your data and will notify you of a breach where required by law.

Changes

We may update this policy from time to time. When we make material changes, we will update the “Last updated” date above and, where appropriate, notify you.