Step 1
Hand it everything
- Brand kit, fonts & design files
- Past videos and ads
- The films your team loves
Impractical/Scale
Book a demoThe motion designer built for scale
1,000s
of hours of real motion design, learned before it meets your team
Faster than a hire.Cheaper than an agency.Polished like a studio.
Book a demoPrivate compute
- GPU render nodes
- Isolated storage
- Always warm
100s of templates
Hundreds of templates, all yours to direct
Replication engine
A 1:1 editable rebuild of any video
MCP & CLI
Direct it from the agent you already use
../Github/impractical-app
Editor canvas
Every cut opens as a real project
Slack
Brief it in the channel, get cuts in the thread
# launches
M
Maya Chen
@Impractical can we get a 20s teaser for the Q4 pricing launch?
ImpracticalAPP
Cut 1 is ready.
q4-teaser · v10:20
M
Maya Chen
Love it — hold the logo a beat longer, and make the price red.
ImpracticalAPP
On it.
0:000:040:100:20
Logo
Price
price ink
queued
ImpracticalAPP
v2 is up.
q4-teaser · v2v1 → v2
✓Logo held +0.5s · Price → red
Message it like anyone on your team
Slack
# launches
Message #launches
Impractical is typing
iMessage
Webinar promo — Oct 14Inbox ×
JOct 2, 10:14 AM
Jordan Reyes <jordan@kite.com>
to motion ▾
Need a promo for the Oct 14 webinar on inbox automation. Wide for YouTube, square for LinkedIn.
It takes it from there
Step 2
It learns your taste
- Replicates the films you love
- Learns your pacing, easing & type
- Saves it to your motion library
Step 3
Videos, every day
- A new cut every morning
- Delivered straight to Slack
- Your team reacts, it revises
NewReplicate any video
Book a demoPrivate. Secure. At scale.
Sign in your way
SSO and SCIM with the provider you already use.
Never trains on your footage
Your films never train anyone else’s agent.
Roles & permissions
Decide who can brief, edit and change settings.
Your brand, locked
Colors, type and logos only admins can change.
Commercial rights
Every cut is yours to run anywhere.
A private instance
Dedicated compute and isolated storage for your company.
White-glove onboarding
Impractical’s team sets you up and replicates your first films.
Audit logs
See who requested every video, and how many.
Talk to our
team
Still have questions?
What is Impractical Scale?
Impractical Scale gives your company its own autonomous motion designer. It lives in the tools your team already uses, is trained on your videos, runs on a private instance with its own motion library, and delivers finished cuts your team can revise in plain language.
How does training on our videos work?
Your team sends the videos it loves and the videos you’ve already made. Impractical rebuilds each one as an editable project, measures the rebuild against the original frame by frame, and saves every technique it finds into your company’s motion library.
Where can our team brief it?
Slack, email, GitHub, and any agent that speaks MCP, including Claude Code, Codex, and Cursor. Finished cuts come back in the same place, and replies in the thread become revisions.
How do revisions work?
Leave a note on the timeline or reply in the thread — “hold the logo a beat longer” — and Impractical re-cuts that moment and sends the next version. No editing software needed.
Who owns the videos and the library?
You do. Every video, every project file, and the motion library built from your references belong to your company.
How fast is a first cut?
About twenty minutes from brief to a finished cut in your channel.
Yourmotion designer.
Connect your agent, open the canvas, and turn a prompt into a finished motion video.
Connect through MCPCreate in the canvasExport in 4K