The cost of a product launch video depends on how much of the production you're asking someone else to handle. One offer might get you a generated film that you direct and review yourself. Another might include a team writing the script, planning the visuals and making the revisions with you.
I'd compare the work you're buying before trying to decide whether a quote is expensive. Here are three published offers, followed by a way to put them against the same brief. Prices were checked on November 12, 2026. They're examples from individual providers, not an industry average or a claim that the finished videos are equivalent.
We're the team behind Impractical, so we have an interest in software-assisted production. This guide doesn't claim that our workflow replaces every service in a studio quote.
Three published prices, with the work attached
The prices below belong to different kinds of offers. Read the scope beside each one; a lower headline number doesn't tell you who will make the creative decisions or what happens after the first delivery.
- TheLaunch lists a 60-second Standard launch video at $3,000 with delivery 15 days from the brief call. Its page says voiceover and two revision rounds are included. The 60-second Express option is listed at $4,500 with delivery 7 days from the brief call.
- Motion The Agency lists its 60-second Premium package at $5,140. That tier includes storyboard planning, 2D and 2.5D animation, basic sound design and two animation revision rounds. Voiceover and social-format reformats are listed as separately priced add-ons.
- supaintro lists Starter at $29 per video, with a 1080p unwatermarked output and up to eight scenes. Adjustments after delivery are listed at $19 each. This is a software project purchase, not the same service scope as a staffed production.
These are the dollar amounts displayed on the providers' pages. Confirm the currency, taxes and exact scope in the quote or checkout. Don't add the three offers together or use them to calculate an average: the deliverables and responsibilities are different.
TheLaunch: published packages and delivery terms
Describe the deliverable before comparing the quotes
A request for a 60-second video leaves a lot open. Does the maker have an approved script? Are they working from a usable product recording, rebuilding an interface or inventing the visual direction? Do you need one landscape file or separate compositions for a website, a feed and a vertical placement?
Write a brief that makes those choices visible. If one quote includes scripting and another assumes you will supply it, put that difference on the page. It might still be the right cheaper option, but your team needs to be able to do the missing work.
Main deliverable: [Duration and placement] Product story: [One action and the result viewers should understand] Material supplied: [Script, brand assets, screens, recordings] Work requested: [Writing, storyboard, design, animation, narration, music] Versions: [Separate layouts, cutdowns and languages] Review: [Who approves, at which stages, and how many rounds] Handoff: [Final files, editable source and required dependencies] Deadline: [Launch date and when approved assets will be ready]
Separate changes to the story from changes to the cut
Changing a headline in an approved scene is different from deciding that the video should explain another feature. Before you approve a quote or start a software project, ask what a revision covers. Otherwise two people can agree on two revision rounds and still mean very different things.
I'd ask about three concrete changes: replacing a product screen, rewriting a section of narration and adding a new scene. Find out which are included, which need a new quote and which are easiest to make before animation starts. If your interface is likely to change before launch, say that early.
The useful budget isn't just the first delivery. It includes the path from that delivery to a version you would actually publish. A cheap first export isn't much of a saving if the only way to correct it is to restart the project.
Count the extra versions as real deliverables
A vertical version may need a different composition to keep the important interface readable. A shorter cut may need a new opening so the story still makes sense. Ask whether those versions are included and whether they will be reviewed individually.
Do the same for narration, captions and language versions. Rather than budgeting for an unspecified social pack, list the actual files and layouts you need. That makes it easier to drop a low-priority version without accidentally removing something the launch depends on.
Keep cash spending and your own work in separate rows
Software can change what you pay someone else to do, but it doesn't remove the need to choose a story, gather accurate material and review the result. Record those responsibilities alongside the subscription, project fee or production quote.
In Impractical's current agent workflow, you can create a draft, edit its source and request an MP4 export through the connected agent. You still direct and review the work. Compare that arrangement with the work included in a service quote, rather than treating an export as equivalent to a creative team.
You don't need to invent an hourly cost for every founder task. Start by estimating the review sessions and preparation work you can actually make time for. If your budget assumes someone will do that work and nobody can, the plan is incomplete even if the cash total looks good.
Use a budget worksheet that keeps assumptions visible
This is a structure for your own numbers, not a suggested price range. Fill the unknowns with questions for the provider or notes from a small trial. Keeping an item marked unknown is more useful than silently assuming it's included.
Cash budget Production package or software: [Amount and billing period] Additional generation, render or revision charges: [Amount / included / unknown] Narration, music and other licensed assets: [Amount / included / unknown] Alternate layouts, cutdowns and languages: [Amount / included / unknown] Taxes and other confirmed charges: [Amount / unknown] Internal work Product capture and asset preparation: [Owner and time needed] Script and creative decisions: [Owner and time needed] Review rounds: [Reviewers and reserved time] Final export check and publication: [Owner] Change scenario If the product screen changes before launch: [How we update it and what it costs]
For example, if a fictional software project costs $60 and you expect two separately charged revisions at $15 each, the known cash subtotal is $90 before any other charges. That arithmetic doesn't establish the right budget or the quality of the output. It just makes the assumption about revisions visible.
Ask what you can update after the launch
If this is a one-off campaign, you may mainly care about the final files. If the video will stay on your product page while the interface changes, the handoff deserves more attention. Ask which source files you'll receive, what you need to open them and who will make the next update.
For a recurring service, check how the quoted capacity is defined and what happens when work carries into the next period. For software, check the actual plan limits and what a new export consumes. Use the current terms rather than assuming that unlimited revisions, exports or versions mean the same thing across offers.
Choose the arrangement your team can finish well
If you already have a clear story and someone who can direct revisions, an internal or software-assisted workflow may be worth trying. If you need help developing the story and visual direction as well as producing the film, price that work explicitly with a freelancer or studio.
Before making the final choice, compare a relevant sample, the work included and the revision process against the same brief. The sensible budget is the one that gets the required video finished at a quality you are comfortable publishing, with responsibilities your team can actually cover.