AI feature demo video examples
Compare three AI feature demos that show a request, an editable result, or a set of creative variations, with source moments and planning notes.
If you're making a video for an AI feature, the hard part is usually showing what someone can actually inspect after the model responds. These three examples handle that differently: Asana shows a report inside a task, Ideogram keeps an image edit connected to its original scene, and Runway carries one creative through several variations. Pick the example closest to the evidence you have, rather than copying the visual style of a different kind of product.
Which example fits your video?
Choose Asana when the output needs a human review, Ideogram when the viewer needs to compare a local change with its surroundings, and Runway when the story is about producing several related assets.
Asana Campaign Analyst AI Teammate
When an AI answer needs context and a person to review it
The useful choice is where the answer appears: inside the task that requested it. That keeps the reporting question, the response, and the review step connected. For your own demo, let the viewer read enough of the request to understand what would count as a useful answer.
Ideogram Precise Edit Context Window
When a small edit needs to make sense in the whole image
The fireplace stays recognizable as the view moves from the room into the selected region and back out. That continuity matters more than introducing another impressive image. If your product changes one part of an asset, show where the edit belongs before asking viewers to judge it.
Introducing Runway Ads
When the result is a family of related creative assets
The beverage creative gives the variations a common reference. Country labels and the asset library help explain how outputs differ and where they end up. Borrow that organization when showing multiple versions, while keeping projections in the interface distinct from results you have measured.
Turn the reference into your own brief
Before you write the script, put the input, visible result, and review step on three lines. If the result includes a quality or performance claim, decide what evidence you can actually show. A dashboard number in a demo can explain the interface, but it isn't a substitute for a measured outcome. Keep the same example through the sequence so viewers can judge what changed.
Work through the planning guide, or see how Impractical works when you are ready to make your video.
Selection basis: documented sampled-frame reviews and publisher descriptions. These notes assess the visual explanation, not audio, continuous playback, or independent product performance. Source moments are approximate. Each film remains attributed to its publisher.