What ElevenLabs shipped
ElevenLabs expands its generative suite with Brand Kit for ElevenCreative. The new feature allows users to centralize colors, fonts, logos, and reference images, enabling on-brand generation across images, videos, and agent workflows by simply tagging the kit in prompts.
By unifying brand rules into a single referencable asset, the tool reduces the friction of maintaining consistency in AI-generated content. The capability targets professional teams needing strict adherence to visual identity across multiple generative formats.
How the motion works
When introducing a centralized asset hub like Brand Kit, motion designers might rely on a hard-cut to immediately establish the UI context. Dropping the viewer directly into the dashboard without a long, meandering intro respects their time and sets a purely functional tone.
To emphasize the primary interaction—tagging the kit with an @ symbol in a prompt—a punch-in is highly effective. Scaling up the input field draws the eye exactly to the keystroke that matters, isolating the trigger mechanism from the rest of the interface.
After the prompt is executed, the transition to the generated on-brand images or videos can be handled with kinetic-typography to bridge the gap between text input and visual output. Using overshoot on the appearance of the generated assets gives them a tactile, deliberate weight, reinforcing the idea that the brand rules were strictly applied.
For a brief feature spot, the pacing must remain aggressive. Cutting on the beat of a subtle track ensures the viewer absorbs the sequence—store assets, tag prompt, generate output—without lingering on any single step longer than necessary to comprehend the workflow.
What to steal from it
- Use hard cuts to bypass unnecessary preamble and drop viewers directly into the product context.
- Employ a punch-in to isolate and elevate critical micro-interactions, like typing a specific trigger character.
- Apply overshoot easing to generated assets to give newly created elements a sense of physical weight.
- Keep feature announcements brief by strictly focusing on the core user loop.
Want a video like this for your product?
Impractical cuts one from a single prompt — the same motion craft, in about twenty minutes.
