Motion Library · Camera
Punch-in
A punch-in is a quick camera move toward a subject — a scale-up of the frame centered on what matters — used to spend attention on a single element. Unlike a slow zoom, a punch-in is fast and decisive, usually easing out over a fraction of a second, and it tells the viewer exactly where to look.
When to use it
Landing on the number that matters, isolating a button as it's clicked, tightening on a logo before the sting. Pair the punch with a beat in the music and keep the move under half a second.
Common mistakes
Punching in without a target (the viewer arrives nowhere); repeated identical punch-ins that flatten into noise; slow punches that read as drift instead of intent.
How Impractical uses it
Impractical directs a virtual camera over the live interface — framing, pushing, and recentering with its promo-inout curve. Punch-ins land on the beat grid, and its zero-downtime rule means even held shots keep a slow push so no frame ever sits still.