Masked text reveal

A masked text reveal hides each line or word inside a clipping container and animates it upward into view, so text appears to rise out of an invisible slot cut in the page. Because the mask clips the glyphs until they arrive, the motion reads as physical — type has somewhere it came from — rather than a simple fade.

When to use it

Headlines, section titles, any moment where words are the shot. Split the text into words or lines, stagger each piece by 0.05–0.1s, and ease out hard so the type lands and settles.

Common mistakes

Fading text instead of moving it (dead type); revealing a whole paragraph at once; staggers so long the audience reads faster than the animation; forgetting the mask so glyphs slide visibly over other content.

How Impractical uses it

The rise reveal is Impractical's house classic — one of 14 named text entrances in its vocabulary (alongside blur, wave, flip, scramble, typewriter, arc, streak and others). It splits type into words, masks each, and lands them on the beat grid with the launch-out curve.