These notes use the publisher's title and description. The design ideas are suggestions, not observations from a visual review of the film.
About this announcement
Amplitude recently showcased Wave, a new capability designed to help product teams figure out what to build next and measure the impact of those new features. According to the company, while AI has made writing code cheaper, it hasn't solved the core problem of knowing which features will actually improve a product.
The provided details explain that Wave analyzes session replay data to identify areas for improvement and turns broad business goals into specific recommendations. Amplitude notes that a standard "Wave Opportunity" includes a defined problem, a recommended solution, annotated wireframes, acceptance criteria, and a technical build plan, all aimed at enabling self-improving products.
Design ideas to consider
When demonstrating an AI tool that generates complex outputs like wireframes and technical plans, a designer might consider dividing the screen to show the input data on one side and the generated recommendation on the other. This side-by-side approach could help viewers understand the direct relationship between raw customer behavior and the final product suggestion.
To explain how an AI agent moves from a broad business goal to a specific technical build plan, a video team could use a visual timeline or progress tracker. Highlighting each stage of the process—from analyzing session replays to outlining acceptance criteria—might make the underlying automated workflow feel more tangible and easier for viewers to follow.
Ideas for your own video
- Structure demos around a single, relatable use case, like improving a homepage chat agent, to ground abstract AI capabilities in a familiar context.
- Use visual anchors, such as step-by-step progress indicators, to guide viewers through complex automated workflows.
- Clearly separate the problem-identification phase from the solution-generation phase when explaining tools that handle both ends of a development cycle.
Plan your own product video
Start with a product video script, then use the demo guide to work out what you need to show.
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