What Asana shipped
Asana introduces new capabilities to its AI Teammates lineup, specifically targeting operations teams with the Program Ops Manager and Portfolio Advisor. These agents are designed to classify incoming work, route requests, and flag dependencies across portfolios before redundant efforts begin.
By automating manual intake and catching overlapping requests, the feature aims to eliminate the friction of stitching together status updates. The focus is on giving ops teams clear visibility into their capacity and the autonomy to manage complex project portfolios.
How the motion works
When demonstrating automated triage and routing, pacing is critical. A designer could use a rapid sequence of hard cuts to establish the chaotic 'drowning in requests' state described in the brief, then transition to a smoother, deliberate rhythm once the AI Teammates take over. This contrast in tempo physically communicates the relief the product provides.
To highlight specific AI actions—like catching overlapping requests—a punch-in technique works well. Rather than showing the entire UI at once, driving the camera directly into the relevant notification or routing rule forces the viewer to focus on the exact moment the AI intercepts a duplicate task.
Kinetic typography can bridge the gap between abstract AI concepts and concrete UI. Using text animations to spell out the AI's logic before a match-cut transitions the text directly into the resulting Asana interface element helps ground the automation in reality. It shows the viewer exactly how the Portfolio Advisor translates data into action.
What to steal from it
- Use tempo to contrast the problem state with the solution state.
- Drive focus to specific UI elements using a deliberate punch-in rather than static full-screen captures.
- Bridge abstract automation concepts with kinetic typography that leads directly into the product interface.
- Keep the visual hierarchy strictly tied to the specific action the AI is performing.
Want a video like this for your product?
Impractical cuts one from a single prompt — the same motion craft, in about twenty minutes.
