Recenter

A recenter is a camera move that reframes the composition around the next subject. It is less dramatic than a punch-in or whip pan, but it is essential for guiding attention through a product screen.

When to use it

Use it when the same UI shot contains multiple beats: dashboard to chart, chart to CTA, CTA to confirmation.

Common mistakes

Letting the viewer search for the next subject; recentring so slowly the beat goes stale; moving the camera without changing the story focus.

How Impractical uses it

Impractical's virtual camera can frame and recenter over live UI anchors. Directors use recentering to keep each beat visually composed instead of screen-recorded.