Motion Library · Cuts & pacing
Split-screen cut
A split-screen cut shows two related states side by side or stacked, then resolves into one. It is useful for before-after stories because comparison happens visually instead of in copy.
When to use it
Use it for old workflow versus new workflow, prompt versus output, draft versus final, or manual process versus automated one.
Common mistakes
Showing two dense screens at once; failing to resolve the comparison; splitting purely for decoration.
How Impractical uses it
Impractical uses split and match-cut patterns when a product story needs comparison. The director can frame both sides, then commit the camera to the winning state.